Manufacturers

PAP & Copay Programs Trends

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PAP & Copay Programs Trends

Unemployment is near an all-time high. The number of uninsured and underinsured Americans is rising. Healthcare costs continue to increase. Employers are looking for ways to control expenditures, in some cases by eroding employee benefits. As a result, manufacturer-sponsored patient and provider support programs remain an indispensable component of a successful commercial strategy; especially for specialty medications.

Additionally, new pharmaceutical therapies with companion diagnostics face unique challenges that require innovative, effective support programs that have only grown in complexity. Learn how provider and patient support programs can help maximize patient access during a turbulent economy, and as healthcare reform implementation continues to shape the market.

Listen as we discuss the evolution of patient and provider support programs and how the programs have responded to market changes. Specifically, we will address:

  • The impact of reform implementation on the insurance markets and how patients' needs are likely to change in the future
  • The impact of the current economy on patient assistance and copay programs
  • The rising cost of new pharmaceuticals, benefit erosion and the impact on patient needs
  • The new challenges of drugs with companion diagnostics and how programs can best respond to their specific needs


Speakers:

 

Sara Fernandez, Associate Director, Xcenda
Jessica Black, Director, Xcenda

To request access this webcast, click here.

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